And before you go thinking that these AI robots are out for your job, it's important to realize where we are in a time of technological advancement. The internet reshaped the way we work nearly 40 years ago, and it continues to evolve. AI will not replace humans. What it will do is reinvent the way we think about our work. AI already helps so many professionals produce better business outcomes with data-driven certainty.

When you think about artificial intelligence (AI), robots, androids and other futuristic technologies may come to mind. And while some of the most successful tech companies like Facebook, Amazon and Google have built their success on industry-changing applications of artificial intelligence, the concept is still fairly new to content marketing teams. In the most basic sense "artificial intelligence" broadly refers to the processes and technologies that are created to teach machines to perform intelligent tasks. For content marketers, "intelligent tasks" typically refer to algorithms designed to process data. This goes far beyond automation, which is where the majority of marketing technology supports marketing teams today.